Mark Jones

Mark Jones is a professional with over twenty years of experience in brand and communication strategy, specialized in the development of identity and positioning for companies with a high technological and innovative content. It is currently Head of Brand Strategy at Dyson, where he guides the definition of the brand's global strategic identity, with particular attention to the balance between design, engineering and storytelling.

In his career, he has contributed to the growth of iconic brands in sectors such as consumer tech, automotive, FMCG and media, working in international groups and in leading agencies such as WPP. Its methodology combines creative thinking and strategic analysis, leading companies to define an authentic and relevant narrative on the global market.

Convinced that a strong brand is born from courageous choices, consistency and cultural impact, Mark is also active in the world of training and consulting, where he accompanies teams and leaders to transform strategy into concrete vision.